🎯 Google Ads Management

Google Ads That Convert Clicks Into Clients

Every dollar of your ad budget deserves to work harder. Our certified Google Ads specialists build, manage, and continuously optimise Search, Display, Shopping, and YouTube campaigns engineered around your cost-per-acquisition targets — not just click volume.

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3.8x
Average ROAS delivered
$2M+
Ad spend managed annually
41%
Avg. reduction in wasted spend
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Search CampaignsHigh-intent buyers ready to convert
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Display & RemarketingStay top-of-mind across the web
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Shopping CampaignsProduct ads for e-commerce growth
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YouTube AdsVideo campaigns that build brand & demand
Performance MaxAI-powered cross-channel campaigns

Google Ads Campaign Types We Manage

Every campaign type serves a different purpose in your marketing funnel. We match the right format to the right objective.

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Search Campaigns

Text ads that appear when users search for your products or services on Google. We conduct deep keyword research, write high-converting ad copy, structure campaigns for quality scores, and set smart bidding strategies that maximise conversions within your budget.

🖼️

Display & Remarketing

Visual banner ads shown across millions of websites in the Google Display Network. We use audience targeting and remarketing lists to keep your brand in front of past visitors and ideal prospects — converting window shoppers into buyers.

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Google Shopping

Product listing ads for e-commerce businesses. We optimise your Google Merchant Center feed, product titles, descriptions, and bidding strategy to place your products in front of shoppers actively searching to buy — often the highest-converting ad format available.

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YouTube Advertising

Video ads that build brand awareness, drive consideration, and capture demand. From skippable in-stream ads to YouTube Shorts, we develop video ad strategies that reach your target audience where they spend hours each week.

Performance Max

Google's AI-powered campaign type that runs across Search, Display, YouTube, Gmail, Discover, and Maps from a single campaign. We structure PMax campaigns with strong asset groups and audience signals to guide Google's AI toward your ideal customers.

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Local Service Ads

Google-guaranteed ads for service-area businesses. Appear at the very top of Google Search results and pay only for qualified leads — not clicks. Ideal for home services, legal, healthcare, and other local service businesses in Toronto.

How We Build and Manage Your Google Ads Campaigns

A rigorous, data-driven management process that improves performance month over month.

1

Account Audit

We audit your existing account (or build from scratch), identifying wasted spend, quality score issues, and missed opportunities across keywords, audiences, and ad formats.

2

Strategy & Structure

We design a campaign architecture aligned with your sales funnel — from awareness through conversion — with clear budget allocation and bidding strategies for each stage.

3

Ad Creation

Our copywriters craft compelling, benefit-driven ads with strong calls to action. We build multiple variants for A/B testing across headlines, descriptions, and extensions.

4

Launch & Tracking

We implement conversion tracking for every meaningful action — calls, form fills, purchases — so every campaign decision is backed by actual revenue data.

5

Ongoing Optimisation

Weekly bid adjustments, negative keyword refinement, ad rotation analysis, landing page testing, and audience optimisation continuously improve your cost-per-acquisition.

6

Monthly Reporting

Clear reports tie ad spend directly to leads, revenue, and ROAS — with strategic recommendations for the next 30 days.

Google Ads Performance Benchmarks We Deliver

Real results across our client portfolio in Toronto and beyond.

3.8x
Average return on ad spend (ROAS)
41%
Average reduction in cost-per-lead vs. previous agency
28%
Average improvement in click-through rate within 60 days
$2M+
CAD in annual ad spend actively managed

Google Ads Frequently Asked Questions

For meaningful results in most Toronto markets, we recommend a minimum ad spend of $2,000-$3,000 CAD/month. Competitive industries like legal, real estate, and finance typically require $5,000-$15,000/month. We'll recommend a budget based on your industry's cost-per-click benchmarks and your revenue goals during our free consultation.
Google Ads can generate leads and sales within the first week of launch. However, campaigns reach optimal performance after 30-60 days of data collection and optimisation. Our team refines targeting, bids, and ad copy continuously, so results consistently improve over the first three months.
We manage all Google Ads campaign types: Search (text ads on Google Search), Display (visual banner ads), Shopping (product ads for e-commerce), YouTube (video ads), Performance Max (AI-driven cross-channel campaigns), and Local Service Ads. We'll recommend the right mix based on your business type and goals.
We work across most industries including professional services, e-commerce, healthcare, real estate, home services, SaaS, and hospitality. Some industries have Google Ads policy restrictions (certain financial products, pharmaceuticals) — we'll flag these upfront during our consultation.
Google Ads management is included in our Growth ($3,500 CAD/mo) and Scale ($7,500 CAD/mo) retainer packages alongside other marketing channels. We also manage Google Ads as a standalone service — contact us for a quote based on your monthly ad spend. Our management fee is always separate from your ad budget, which goes directly to Google.

Stop Wasting Budget on Underperforming Ads

Get a free Google Ads account audit — we'll identify exactly where your budget is leaking and how to fix it.